Article Marketing

August 30, 2008 | Author: Theo McLanahan | Filed under: Search Engine Optimization

by Theo McLanahan

Article Marketing is a great tool to use when it comes to adding traffic to your site. If you are not familiar with what it is, Article Marketing is simply writing articles and submitting them to article reprint directories on the web.

In order to get traffic to your website or blog by means of search engine results, it is absolutely essential that your content be well updated and interesting. Article reprint directories are commonly visited by people who want to add content to their website or blog with an article.

Articles that you submit to online reprint directories can be used for free by individuals who post them to their website or blog. Even though this does not earn you any money directly, the people who use your articles are required to add a box at the end of their post with information about the author. The information contained within this box is yours to write, so make sure to put in a link to your website and mention products and services available there.

Your information, including a link to your website, will thus be presented to anyone who reads your article. Depending on which bloggers and website owners choose to use your articles, you may be exposing yourself to hundreds, thousands, or even millions of potential customers. That could lead to lots of clicks to your website’s link.

A Google search for ‘free reprint article directories’ will yield a large number of websites that you can use. There are general directories and other more specific ones where all the articles they offer are written on a specific topic, such as health or food.

You don’t have to limit yourself to just one directory; feel free to submit your writing to as many as you wish. If you prefer, software is available that will submit articles for you.

The topics you can choose to write about are limitless. What is the focus of your website? Be creative and think of why someone would want to visit your website and create an article about it.

For example, a Tupperware salesperson might choose to write articles about food or even about tips on how to use plastic containers to keep toiletries, screws and nails, and toys organized.

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