The 7 Compelling Reasons for You To Launch Your Website Today

August 29, 2008 | Author: Darrel Hawes | Filed under: Website Design

by Darrel Hawes

Once the decision is made to get your own website, when should you begin work on it?

The short answer to this question is: as quickly as possible. Here are several reasons why this is true.

First, the sooner you get your site up and running, the sooner you can start enjoying the benefits of having a site. This could mean not only increased revenue, but also reduced customer service issues. For example, you can include documentation and help for using your products directly on your website.

Second, older domains tend to rank better in Google. This will give you an advantage when people search for what you are offering.

Third, once your site is up and running, you can begin promoting it. Since the effects of such promotion are cumulative, and you or your representatives can only do so much every day, you will want to start on promotion as soon as possible. Some of the promotion you can do include articles, video, press releases, commenting on blogs, and forum marketing.

Fourth, if your competitors have a website, you will want to start “catching up”.

Fifth, any effort that you put in today will give you a lead over your competition who are not online. People often put off starting a website, believing it will be time-consuming and difficult.

Sixth, having a website will make prospects and existing customers feel better about doing business with you.

Seventh, a website can fulfill the function of providing the required number of contact points that most prospects require before feeling ready to invest in your products or services. The exact number of contacts varies, but on average a prospect needs to interact with your company in some way seven times before they are ready to make a buying decision. A website can automate much of the pre-sale process.

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